The project was to create a learning program for the subsidiary of Heineken demingen. My role was to design all the slide decks and needed websites for the program. For deeper info check the link Brand DNA under the thumbnail on the main page. I have made an complete info site of this project wich can be find here: Brandpositioning webcase. And the digital marketing will be found here: Digitalmarketing webcase.
Welcomslide for the Brand positioning. The module Brand positioning let students learn how to become a brand. What is a brand and how to stay on that position. They will also learn to creat a Brand story and how to pass on thier story.
The agenda of the chapters that belong to Brandpositioning.
The agenda is arangeable on how the GCU whats it to be.
The client created an istruction. My role was is to make it in a better nicer style that fits in the GCU style. But the slide must be still editable.
Explenation of what the client wants and on the right the final design.
And what it finaly looks like. The slides are empty. The content can be placed bij the teacher. Also the teacher can rearrange the slides.
Taste's like more?. Click on the following links: Brandpositioning webcase. And the digital marketing will be found here: Digitalmarketing webcase.