Digital is part of everyday life for the consumers who Heineken targets to sustain and grow its portfolio of brands around the world. Therefore, Digital Marketing should be part of everyday marketing within the Heineken marketing community.
We take a contemporary learning approach: a personal survey build on the insight that people’s current understanding of Digital Marketing is through personal experience rather than training.
… a quiz that introduces the themes of the course under the banner of 'new normals' (the new normal are what we should acknowledge as normal within the digital world and as a consequence within the real world)
… a social media stream (reusable in the classroom) all designed to engage participants in the concepts and best practice examples.
